What is the household income for Tesla?
The typical Tesla owner has a household income of more than $150,000 a year, according to the study. Tesla owners are also more likely to own a home and not have children living with them.
Date of Vehicle Purchase/Lease | Income Cap |
---|---|
On/after February 24, 2022 | $135,000 for single filers $175,000 for head-of-household $200,000 for joint filers |
These are customers typically aged between 35-60 years, possessing substantial disposable income. It also appeals to a high degree to both genders but primarily to male consumers who hold a fascination for technological advancement and sleek automobile design.
Demographics of Tesla Model 3 owners: average income
In 2022 a Tesla Model 3 owner has household income of $133,879 per year, up from $128,140 per year four years ago.
The highest-paying job at Tesla is a Senior Software Engineer with a salary of ₹41.0 Lakhs per year. The top 10% of employees earn more than ₹100.60 lakhs per year. The top 1% earn more than a whopping ₹982.80 lakhs per year.
Tesla's electric cars have base price ranges between $42,990-$119,990 in 2023, depending on the model. The cheapest Tesla car is the Model 3. Customization like paint changes, interior upgrades, and self-driving capabilities can tack on up to $19,000 more to your costs.
But EVs are still largely unaffordable for lower earners, even if they are pre-owned. The average price for a used EV surpassed $40,000 this July, according to Recurrent, a tech startup in the used-EV industry. Financial assistance in the form of upfront grants can provide a crucial way to close the affordability gap.
As a general rule, you should pay 20 percent of the price of the vehicle as a down payment. That's because vehicles lose value, or depreciate, rapidly. If you make a small down payment or no down payment, you can end up owing more on your auto loan than your car or SUV is worth.
Buyer Profile | |
---|---|
Income over $100,000: | 77.3% |
18-44 yrs. old: | 33.2% |
45-64 yrs. old: | 50.6% |
65+ yrs. old: | 16.2% |
Hyundai and Kia have enjoyed high demand for their EVs
In the intense competition to dominate the US electric vehicle (EV) market, South Korean automotive brands Hyundai and Kia have emerged as Tesla's most formidable competitors.
Who are the major customers of Tesla?
The Tesla target demographic is largely established families with kids, including younger children or teenagers, and they are mostly professionals, executives, senior managers or hold other high-income positions.
Model 3 owners still overwhelmingly loved their cars and had a lot to say about Tesla's technology, which we cover extensively in this three-part presentation of the results. Most owners planned to stick with the brand.
Year 1 | Year 2 | |
---|---|---|
Financing | $2,305 | $1,867 |
Depreciation | $3,981 | $554 |
Fuel | $1,120 | $1,154 |
True Cost to Own® | $12,741 | $7,139 |
Who Are Tesla's Top 3 Competitors? Ford, GM, NIO, and Volkswagen are four of Tesla's main competitors. In 2022, the Chinese manufacturer BYD sold more than 1.85 million plug-in electric cars, more than tripling its 2021 result of 593,745.
The lowest paying Tesla roles include production associate and material handler. Tesla production associate average salary is $35,502 per year.
How much does Tesla in the United States pay? Average Tesla hourly pay ranges from approximately $15.52 per hour for Occupancy Specialist to $42.42 per hour for Laboratory Technician. The average Tesla salary ranges from approximately $52,000 per year for Production Lead to $165,742 per year for Staff Engineer.
Average Tesla Production Worker hourly pay in California is approximately $22.05, which is 42% above the national average.
What is the life expectancy of a Tesla car? The life expectancy of a Tesla car can vary, but many Tesla owners report their vehicles lasting well over a decade with proper maintenance. Tesla's battery and drive unit warranty usually spans 8 years or a specified mileage limit, which can offer a useful guideline.
Model | Starting purchase price | Monthly payment (501-600 credit score) |
---|---|---|
2024 Tesla Model 3 | $38,990 | $613.30 |
2024 Tesla Model S | $74,990 | $1,301.48 |
2024 Tesla Model X | $79,990 | $1,397.06 |
2024 Tesla Model Y | $42,990 | $689.76 |
Brand New Teslas Are More Affordable
To encourage sales momentum, Tesla slashed prices by a good $15,000 at the end of 2023 and continues to cut prices and offer discounts to keep up demand. The highly anticipated Tesla Model 3 Highland is now available in the U.S. at a starting price of $40,630.
Is it financially smart to buy an electric car?
There's also the potential to save money. While it is true that gas isn't the only cost of driving, in some cases driving electric can be cheaper over time. And even if the average cost of EV repairs is higher, you may need them less often.
The revamped program will give people who meet the income requirements up to $12,000 to scrap and replace their older gas-powered cars with cleaner alternatives. Those not getting rid of an older car can qualify for up to $7,500 in purchase grants.
Electric car owners do the vast majority of their charging at home, rather than at public charging stations. Charging an electric car will typically add $30 to $60 a month to your utility bill. Electric cars are generally cheaper to fuel and maintain than conventional cars, although they may cost more to buy.
You can't negotiate prices for a new Tesla Model Y or any other new Tesla. That's because Tesla sells direct-to-consumer (learn more about the trend toward DTC sales here). The price you see on tesla.com is the price you pay.
Tesla doesn't list a minimum credit score to be approved for financing, however, typically your shot of being approved will increase if your score is in the 600s or better. It could be possible with a 500 score still, though not as likely.
References
- https://hedgescompany.com/blog/2019/03/tesla-model-3-demographics-income/
- https://www.rocketloans.com/learn/financial-smarts/credit-score-above-700
- https://wallethub.com/answers/pl/how-much-can-i-borrow-with-a-720-credit-score-1000508-2140806892/
- https://insideevs.com/news/678244/tesla-offering-84-month/
- https://www.investopedia.com/how-much-does-it-cost-to-charge-an-electric-car-5186285
- https://money.usnews.com/credit-cards/articles/how-long-does-it-take-to-build-credit
- https://cars.usnews.com/cars-trucks/car-loans-and-leasing/car-payment-calculator/2022-tesla-model-3-14902
- https://www.lendingtree.com/auto/tesla-cost/
- https://www.kron4.com/automotive/internet-brands/study-tesla-leads-with-lowest-ownership-cost-beats-toyota/amp/
- https://www.quora.com/Is-it-better-to-buy-and-finance-a-Tesla-or-lease-it
- https://www.finn.com/en-US/blog/leasing/how-to-increase-your-credit-score-to-lease-a-car
- https://www.marketwatch.com/guides/car-loans/how-to-lease-a-car-with-bad-credit/
- https://hedgescompany.com/blog/2018/11/tesla-owner-demographics/
- https://www.marketwatch.com/guides/car-loans/tesla-finance/
- https://www.nerdwallet.com/article/finance/credit-score-needed-to-buy-car
- https://www.investopedia.com/articles/personal-finance/021715/what-drives-consumer-demand-tesla.asp
- https://www.latimes.com/business/story/2023-09-11/california-scales-back-electric-car-rebates-to-focus-on-lower-income-car-buyers
- https://www.valuepenguin.com/auto-insurance/how-much-does-a-tesla-cost
- https://www.bloomberg.com/graphics/2023-tesla-survey/elon-musk-brand-analysis/
- https://www.tesla.com/support/lending/making-payments
- https://www.bankrate.com/loans/auto-loans/how-do-i-lease-a-car-with-bad-credit/
- https://www.investopedia.com/ask/answers/120314/who-are-teslas-tsla-main-competitors.asp
- https://www.tesla.com/support/delivery-day
- https://www.indeed.com/cmp/Tesla/faq/will-tesla-overlook-bad-credit-check-during-background-check-if-everything-else-comes-up-clean?quid=1cmcmk3s4b897dns
- https://www.autonomy.com/blog/tesla-subscription-vs-leasing-a-tesla-pros-and-cons-of-subscribing-to-a-tesla
- https://cleantechnica.com/2023/12/30/in-8-states-tesla-model-y-for-32000-model-3-for-30000-this-weekend-only/
- https://www.creditninja.com/blog/what-is-a-tier-2-credit-score/
- https://www.tesla.com/support/ordering-new-vehicle
- https://www.start.io/blog/tesla-target-market-analysis-and-segmentation/
- https://www.americanexpress.com/en-us/credit-cards/credit-intel/what-happens-if-you-break-a-lease/
- https://qz.com/tesla-hyundai-kia-ev-market-competition-us-sales-1851176391
- https://www.tesla.com/support/incentives
- https://www.tesla.com/support/leasing-your-vehicle
- https://www.cbtnews.com/tesla-now-offers-a-7-year-financing-term-for-all-vehicle-models/
- https://evlife.co/blog/tesla-financing
- https://www.bankrate.com/loans/auto-loans/what-credit-score-do-you-need-to-buy-a-car/
- https://electrek.co/2022/06/13/how-much-is-a-tesla-lease-in-2022/
- https://www.solarreviews.com/blog/how-long-is-the-current-wait-for-a-tesla-model-3
- https://www.macu.com/loans/vehicle-loans/auto/ev/tesla
- https://www.fool.com/the-ascent/personal-loans/how-much-car-afford/
- https://ev-lectron.com/blogs/blog/how-long-does-a-tesla-battery-last
- https://www.valuepenguin.com/tesla-car-insurance
- https://www.theguardian.com/us-news/2022/oct/13/electric-vehicles-evs-california-low-income
- https://optiwatt.com/blog/can-your-tesla-really-pay-for-itself
- https://www.tesla.com/en_gb/support/financial-services-products
- https://www.indeed.com/cmp/Tesla/salaries/Production-Worker/California
- https://www.experian.com/blogs/ask-experian/should-you-lease-a-vehicle-or-buy/
- https://www.edmunds.com/tesla/model-3/2022/cost-to-own/
- https://www.indeed.com/cmp/Tesla/salaries
- https://www.thestreet.com/investing/who-can-afford-a-tesla-ford-or-chevy-electric-vehicle
- https://www.tesla.com/support/financing-your-vehicle
- https://www.zippia.com/tesla-careers-11363/salary/
- https://www.nerdwallet.com/article/finance/720-credit-score-is-it-good-or-bad
- https://www.recurrentauto.com/research/tesla-prices-plummeting-why-and-how
- https://www.indeed.com/cmp/Tesla/salaries?location=US%2FCA
- https://www.tesla.com/support/vehicle-financing-options
- https://tenet.com/learn/tesla-model-y-financing-guide/
- https://www.experian.com/blogs/ask-experian/does-leasing-car-build-credit/
- https://www.fool.com/the-ascent/research/average-credit-score/
- https://wallethub.com/answers/pl/how-much-can-i-borrow-with-a-580-credit-score-1000508-2140806875/
- https://www.ambitionbox.com/salaries/tesla-salaries
- https://dealer-network.bankofamerica.com/ca/
- https://wallethub.com/credit-score-range/580-credit-score
- https://www.solarreviews.com/blog/how-much-do-teslas-electric-vehicles-cost
- https://www.autocreditexpress.com/blog/car-leasing-with-poor-credit/
- https://www.bankrate.com/loans/auto-loans/is-it-a-good-time-to-buy-electric/
- https://www.payscale.com/research/US/Employer=Tesla_Motors/Hourly_Rate
- https://www.nerdwallet.com/article/finance/credit-score-need-lease-car
- https://www.tesla.com/en_gb/support/pcp-tesla-loan-support
- https://www.tesla.com/en_GB/order/download-order-agreement?redirect=no&country=GB&model_code=mp
- https://eshoo.house.gov/media/in-the-news/mercury-news-tesla-motors-fully-repays-465-million-federal-loan-nine-years-early
- https://www.tesla.com/en_qa/support/faq
- https://tenet.com/learn/tesla-best-ways-to-finance-a-tesla-model-3/
- https://wallethub.com/credit-score-range/559-credit-score
- https://www.tesla.com/support/leasing/end-lease-early
- https://boardmix.com/analysis/tesla-segmentation-targeting-and-positioning/
- https://autofinance.chase.com/auto-finance/faqs
- https://cleanvehiclerebate.org/en/eligibility-guidelines
- https://www.theverge.com/2024/1/2/24022509/ev-tax-credit-eligible-cars-list-chevy-tesla-ford
- https://www.marketwatch.com/guides/insurance-services/tesla-insurance/
- https://www.experian.com/blogs/ask-experian/credit-education/score-basics/580-credit-score/
- https://www.evunite.com/blog/teslademographics
- https://www.finn.com/en-US/blog/car-buying/tesla-model-3-monthly-payment
- https://wallethub.com/answers/pl/how-much-can-i-borrow-with-a-550-credit-score-1000508-2140806914/
- https://www.caranddriver.com/research/a31516576/what-credit-score-is-needed-to-lease-a-car/
- https://www.energysage.com/electric-vehicles/how-much-does-a-tesla-cost/
- https://www.cusocal.org/Learn/Financial-Guidance/Blog/credit-score-for-car-loan
- https://caredge.com/guides/negotiate-electric-car-prices-in-2023
- https://www.energysage.com/electric-vehicles/how-long-do-tesla-car-batteries-last/
- https://listerhill.com/blog/2019/6/getting-auto-loan-with-600-credit-score
- https://www.lendingtree.com/auto/financing/tesla/
- https://www.investopedia.com/articles/personal-finance/032415/why-are-tesla-cars-so-expensive.asp
- https://www.finn.com/en-US/blog/car-buying/tesla-lease-vs-buy