2024
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Our Recommended Top 9
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Our goal is to connect people with the best local professionals. We scored Allentown Pay-Per-Click (PPC) Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.
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9Top Picks
Learn about our selection process.
Providers
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Featured Provider
(23)Why choose this provider?
Power Marketing International LLC caters to enterprises in Allentown. It creates search engine ads supported by analytical data to increase website traffic, convert visitors to leads, and improve ROI on marketing expenses. It also provides a variety of internet marketing services, like SEO and branding, as well as content, email, and social media marketing. The company was founded in 2011 by Alan Robezolli, an industry veteran who previously served as Elite Sportswear's executive vice president of marketing and international sales.
Why choose this provider?
MY SEO GURU is a digital advertising agency that has been serving small and medium-sized businesses in Allentown and the surrounding areas since 2012. It provides pay-per-click advertising solutions, which include social media advertising and search engine marketing through platforms such as Google, Yahoo, and Bing. Its process includes keyword research and selection, ad creation, and landing page development. MY SEO GURU has served more than 100 clients, with a focus on attorneys, law firms, and dental clinics.
Why choose this provider?
FunnelKake is a digital marketing agency that helps small and medium-sized firms in Allentown increase sales through pay-per-click advertising. It takes a different approach to PPC, taking clients as partners and using PPC as part of a holistic approach to online marketing with one simple goal—increase sales. It also handles SEO, content strategy, and social media and email marketing. Jon Zack, who developed one of the first online shopping platforms in 1994, started FunnelKake in the early 2000s.
Expertise.com Rating
Review Sources
- 5.0 (8)
Why choose this provider?
Hagens Marketing caters to the digital needs of established businesses and startup enterprises in and around Allentown. The firm helps clients increase their return on investment and reach their target buyers by creating and implementing pay-per-click (PPC) campaigns on a variety of platforms, such as Facebook, Infolinks, Google, AdBrite, and Bing. It has built PPC advertisem*nts across business sectors, like insurance agencies, e-commerce stores, and law firms. Hagens Marketing also handles a range of digital solutions, from content creation to search engine optimization.
Why choose this provider?
SearchworxX is a digital marketing agency that caters to individuals and businesses in the Allentown metro. It offers data-driven pay-per-click services to help businesses connect with their target audience, drive conversions, and leverage search engines to obtain results faster. In addition, the company performs social ads, content marketing, email marketing, programmatic media, and SEO services. SearchworxX has previously completed projects for a wide variety of clients, such as DeSales University, Luzern Laboratories, Beautiful Linens, and Da Vinci Science Center.
Expertise.com Rating
Review Sources
- 5.0 (17)
Why choose this provider?
Customer Journey Pros is a Google Ads management and web design specialist serving businesses in Allentown and the surrounding areas. It helps clients improve their brands' online visibility and engage with target audiences through paid ads. Google Ads campaigns are managed in-house. The process involves writing ad copy, conducting keyword research, testing ads, and providing monthly reports. Customer Journey Pros is Google Analytics Certified and Google My Business Certified. It also holds a Google Ads certification.
Expertise.com Rating
Why choose this provider?
Dash PPC offers various marketing solutions to companies in Allentown. The team handles PPC ad campaigns for small and medium-sized business establishments and optimizes promotional activities to raise targeted traffic. The process includes keyword and audience research and ongoing maintenance to adjust advertising activities to improve performance. Dash PPC also provides social media consulting services and counsels clients on how to reach intended demographics with Facebook Ads and glean email addresses for use in subsequent marketing efforts.
Why choose this provider?
Verdient Marketing assists entrepreneurs, professionals, and corporations in Allentown to increase their online visibility, customer base, and revenues. Its services include pay-per-click marketing, lead generation, online reputation management, SEO, website creation, and YouTube channel optimization consultation with extensive market research and competition analysis reports. Verdient Marketing also helps schools, hospitals, and other organizations that need a strong online presence and wants to reach their target market and audience. Its campaigns are equipped with a reporting dashboard to find and manage data.
Expertise.com Rating
Review Sources
- 5.0 (24)
Why choose this provider?
A&E Cyber Publishers takes on PPC tasks for clients based in Allentown. The team places paid ads online to raise search engine visibility and complement SEO and SEM campaigns. It posts promotional drives over social media networks and designs company websites, the latter with e-commerce facilities. The agency has been building web pages for over 20 years and designing marketing materials for 25. Some of its past clients include Brothers Marquart Painting & Remodeling, Puleo International, and Bethlehem Landscaping.
Compare our Top Pay-Per-Click (PPC) Agencies
| Name | Expertise Rating | Address | Promotions | Learn more |
|---|---|---|---|---|
| Power Marketing International, LLC | 60 Commerce Drive, Reading, PA19610 | View More | ||
| My SEO Guru.com | 671 Second Street Pike, Southampton, PA18966 | View More | ||
| FunnelKake | 301 Broadway, Suite 200, Bethlehem, PA18015 | View More | ||
| Hagens Marketing | 5489 Scholar Circle, Coopersburg, PA18036 | View More | ||
| SearchworxX | 4949 Liberty Lane, Ste 350, Allentown, PA18106 | View More | ||
| Customer Journey Pros | View More | |||
| Dash PPC | 617 Linnet Road, Norristown, PA19403 | View More | ||
| Verdient Marketing | P.O. Box 695, Fogelsville, PA18051 | View More | ||
| A&E Cyber Publishers | 3477 Corporate Parkway Suite 100, Center Valley, PA18034 | View More |
FAQs
What is PPC in marketing?
PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.
What is a PPC agency?
A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.
Some common services provided by PPC agencies include:
- Keyword research to ensure ads are properly targeted
- Creation of PPC ad copy
- Creation of ad bidding rule sets
- Monitoring of ad campaigns
- Tweaking bidding and other parameters to maximize results
How much do PPC agencies charge?
The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:
- Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
- Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
- Management fee plus a percentage of ad spend: A good option for larger clients with many administrative requirements.
What is a PPC marketing campaign?
A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.
Is PPC paid search?
Yes, PPC can be a form of paid search, which means that a company is paying to show up for relevant searches. For example, a new HVAC business that doesn't want to wait six months for SEO to pick up might pay for PPC search ads, so it starts showing up when people look for HVAC service providers in the area.
Is AdWords the same as PPC?
No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.
When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.
What does CPC mean?
CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.
How much is Google pay per click?
The cost of a click depends on several factors, including how much was bid for the keyword and the level of competition. On average, cost per click via the Google Ads network is between $1 and $2, though companies can pay much less than that for less competitive keywords. CPC for Google Search Network ads averages less than $1.
Does Google AdWords help organic search?
Some people believe paying for ads supports organic search, but this isn't typically true. The belief is that more exposure drives more clicks, which leads Google to believe a page is the right answer for a specific search. But the search engine is much smarter than that, and the best way to increase SEO is through strong optimization efforts.
Why use PPC marketing?
PPC marketing is a flexible, potentially fast-paced option for getting the word out about products, services, events, or other offerings online. Some benefits include:
- Rapid exposure to targeted audiences. PPC ads can launch within minutes, and website traffic can be impacted from day one.
- Ability to tweak on the fly. Advertisers can run AB testing and change ads in real-time for improved results.
- Ads may increase brand awareness. PPC ads put the website, company name, or product in front of users more often than other forms of online marketing.
- Chance to hypertarget. Companies can target very specific demographics with different offers to increase engagement.
Find top Pay-Per-Click (PPC) Agencies nearby
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